Marketing Content Creation

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Helpful publications on b2b marketing, content creation, data analytics, and business intelligence

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Marketing Content That Delivers Results

Marketing Content Creation

Marketing Content Creation

Many businesses, such as providers of tech solutions, operate in the b2b marketplace. They are familiar with the complex sales process, which typically involves relatively long cycles of lead qualification and management. Successful selling in this environment requires the adoption of well-defined, integrated marketing strategies predicated on building trust with prospects. Specialized tactics, including creation of targeted content, are vital to the process. The longer the sales cycle, the greater the need for a consistent approach to effective content creation. Tech marketers face the challenge of keeping pace with the growing demand for relevant, engaging, and timely content, which serves the needs of targeted prospects over the entire sales cycle. We can help.
Customized Market Research

Customized Market Research

We are in the era of big data. Needless to say, not all data are necessary or useful for every business. However, each business needs to adopt a consistent data-driven approach to decision-making for the obvious fact that there is a high cost to ignoring good data or using bad data. Credible industry data provide vital insights into market shifts, emerging opportunities, competitive advantage, and beneficial market segmentation. Targeted data mining, statistically sound modeling techniques, and well-designed reports are essential to translating market data into relevant information, which drives timely business decisions. Try us.
About Business Data Reports

About Business Data Reports

All content are not created equal. Increasingly, marketers are coming to the realization that simply churning out more content does not necessarily result in the desired connection with prospects. The development of quality, customized tech marketing content takes time and specialized expertise. This is where Business Data Reports (BDR) stands apart from the rest. Rachel Agheyisi, the Founder of BDR, is an Economist with over 25 years of professional experience in market research and creation of targeted b2b marketing communications. She positions herself as each client's empathetic consultant and reporter. BDR is here to help each client create relevant, quality content in a cost-efficient manner.