Among the many advantages of tech-marketing content like white papers is their longevity. You can capitalize on the long shelf life of a marketing white paper by periodically implementing updates and content editing.
An otherwise well-written marketing white paper may be deficient in design and presentation. Sometimes, implementing a few, strategic formatting changes can transform a bland report into a viral marketing tool.
Are you thinking of alternative uses for your existing content? Sometimes, a business case study may read better in a video or stack of slides.
Business Data Reports can help with your content editing and repurposing needs. For example, we can do the following:
- review your old white papers and reports and make recommendations for “sprucing them up” based on current best industry practices and data
- conduct a comprehensive audience analysis to identify the best matches for your existing marketing content
- assess how well targeted your existing white papers are based on your choice of topics and marketing objective
- provide actionable suggestions to enhance the readability and format of each of your marketing content type
- make recommendations to help you better align future marketing content and keep it fresh, interesting, and popular – from your audience’s perspective.
We make it easy to get started on your content review and repurposing. CONTACT US TODAY.