Types of B2B Marketing Content

Well-written b2b marketing content, such as white papers and business case studies are perfect for articulating the benefits of complex and expensive products, such as tech-based solutions. These informative content types help build credibility and integrity. Along with blog posts, articles, webinars, and videos, these tools raise awareness, problem-solve, differentiate, and reinforce thought-leadership throughout the sales cycle.

The educational content can be tailored to match specific needs of prospects as they research and formulate their purchase decisions. Timely content positions the marketer favorably over the long-term. BDR is here to assist clients develop quality b2b marketing content for effective lead generation and management.

 

MARKETING WHITE PAPERS

MARKETING WHITE PAPERS

BUSINESS CASE STUDIES

BUSINESS CASE STUDIES

BLOG POSTS AND ARTICLES

BLOG POSTS AND ARTICLES

White papers are perfect for:Business case studies are perfect for:Blog posts and articles are perfect for:
- Showcasing innovation and new products;

- Staying connected with existing customers;

- Targeted marketing;

- Soft-selling to prospects

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- Supporting product claims;

- Empirical success stories;

- Lessons learned from actual users;

- Testimonials/customer
engagement

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- Transmitting regular, bite-sized updates;

- Seeking feedback and comments from readers;

- Sharing relevant industry news;

- Maintaining fresh web content for SEO purposes

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