BDR Content Creation Guides

Below is a selection of BDR publications on content creation that highlight best practices and tips to enhance the marketing appeal and reach of your white papers and business case studies.  We invite you to download any of interest to you.

Contact us to discuss how we may help you implement some of the suggestions in the reports.

 

Report TitleReport DescriptionReport Icon


PROVEN WAYS TO ENHANCE THE MARKETING APPEAL OF YOUR WHITE PAPERS


Many so-called white papers available online lack the depth of content and relevance that characterize compelling white papers. This guide identifies some features and illustrates common practices that undermine the value of marketing white papers. It includes suggestions to enhance audience appeal of white papers and potentially improve the ROI in their production.

Click icon to read more.
BDR-Proven Ways to Enhance WP Appeal (Thumbnail)


MAKING A COMPELLING CASE: 3 TIPS TO ENHANCE THE APPEAL OF YOUR CASE STUDY


This guide discusses 3 simple tips to improve the marketing appeal and reach of your case studies. It highlights how the use of consumer profiling, appropriate tone, and key success metrics can enhance connection and credibility significantly.

Click icon to read more.
BDR-Making A Compelling Case (Thumbnail)


FIVE THINGS THAT UNDERMINE THE EFFECTIVENESS OF BUSINESS CASE STUDIES


This guide highlights five common practices that could erode the marketing impact of business case studies. Pitfalls, such as a one-size-fits-all-approach, bland title, and inadequate portrayal of claims can diminish the potential impact of a business success story. This guide includes suggestions for ensuring your story reads true and conveys your case effectively.

Click icon to read more.
BDR- Five Things That Undermine Biz Case Studies (Thumbnail)


FIVE WAYS A SMALL BUSINESS CAN BENEFIT FROM WHITE PAPERS


A short guide on how a small business can optimize information gathering by using marketing white papers from reputable vendors.

Click icon to read more.
BDR-Small Biz and WP Report (Thumbnail)